سرفصل های دوره آموزش گوگل ادوردز
Module 1: Understanding the value of online advertising
1.1 Benefits of online advertising and Adwords
  • Target you ads
  • Control your costs
  • Measure your success
  • Manage your campaigns
1.2 Google`s advertising networds
  • About google advertising networks
  • Search network
  • Display network
1.3 Where your ads can appear
  • Showing your ads alongside search results
  • Search ad formats
  • Showing your ads on websites across the Internet
  • Display ad formats
  • Showing your ads on mobile phones
  • Showing your ads to specific audiences
1.4 The quality of your ads
  • Understanding Quality Score and Ad Rank
1.5 What you pay
  • Choosing a bidding strategy
  • Setting a daily budget
  • How much you`re charging
Module 2: Setting up an Adwords campaign
2.1 Choosing a campaign type
  • Types of campaigns
2.2 Structuring your campaign
  • Structuring your campaign
  • Organizing your ad groups
2.3 Targeting your audience
  • Keyword targeting
    • Keyword match types
    • Negative keywords and keyword exclusion
  • Display Network targeting
    • Contextual targeting: Match relevant website content
    • Audiences: Reach specific groups of people
    • Managed placement targeting: Select specific websites and apps
  • Location and language targeting
  • Device targeting
2.4 Setting bids and budgets
  • Your budget
  • Your bidding strategy
    • CPC bidding
    • CPM bidding
    • CPA bidding
    • Bid adjustments and flexible bid strategies
2.5 Creating ad groups
  • Keywords
    • Choosing and organising your keywords
    • Researching new keywords
    • Optimising your keywords
  • Ads
    • Types of ad formats
    • Types of ad extensions
    • Creating effective ads
2.6 Tools to plan a campaign
  • Keyword Planner
  • Display Planner
Module 3: Measuring and optimizing performance
3.1 Measure your results
  • Customize your data
  • Dimensions tab
  • Search terms report
  • Top movers report
  • Paid & organic report
  • Auction insights
3.2 Tools to measure your performance
  • Conversion tracking
  • Google Analytics
  • Campaign experiments
3.3 Evaluate metrics relevant to your goals
  • Measuring website traffic
  • Measuring conversions
  • Measuring return on investment
  • Measuring return on ad spend
  • Measuring brand awareness
3.4 Optimise your campaign
  • • Improving your return on investment
    • Keyword tips
    • Ad text tips
    • Bid and budget tips
  • • Increasing your brand awareness on the Display Network
    • Targeting options
    • Ad Formats
    • Bidding Strategy

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